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advertising agency
WEB SITES When you choose a source to develop your web site, keep in mind that no amount of Internet computer skills can overcome a lack of marketing experience and poor design. To create an effective web site requires more than HTML and computer programming. You need seasoned strategic marketing expertise, an advanced level of graphic design capability, and the most current technology, programming skills and latest web marketing know-how. It's a combination that is regrettably missing in many web sites today. Unlike many of today's start-ups, for over 22 years, Markham & Associates has guided clients through the communications process. Let us show you the difference between having a site which fails to attract prospects, and one that unleashes the exciting power of the Internet for your business. Development Of Your Site From concept to completion, we can provide strategic planning, flow chart development, copy writing, graphic development and design, font selection, photo scanning, electronic retouching, graphic file creation of GIFs and JPEGs, image compression, HTML programming, hyperlinks, navigational buttons, contact forms, industry links, and more. Our agency has been in the business of producing digital graphic images since the technology was first developed. We have taken this experience to the web to create the kind of dynamic impact that will set your site above the rest, clearly communicating your selling proposition to obtain results. Once your project is ready, Markham & Associates has test sites for you to be able to fully view your web site. Using a special client URL address, you can preview and test navigate your site, making certain you are completely satisfied before going live on the Internet. Redesigning Existing Sites Is your current web site less effective than it could be? Let Markham & Associates update and improve your existing site to give it a highly professional appearance, and to better communicate your company, its products and services. We can strategically improve your presentation, organization of materials, quality of graphics, compression of images and download time, add Java Applets for movement and excitement, improve interactivity, add multimedia and software download links, and a myriad of other options to make your site more sophisticated, user friendly, and capable of obtaining the results you are seeking. Marketing Professionals At Markham & Associates, our web site design and development capabilities evolved from what our clients demanded from us as marketing professionals. As with traditional marketing communications vehicles, they wanted the same strategic approach, professional image, clarity and persuasiveness of message, continuity and results we helped them obtain in their advertising and literature brought to electronic media, in more depth with the benefits of interactivity. Web Marketing When designing your site, there are numerous techniques and procedures we employ in constructing web site pages such as the use of effective keywords and meta tags, adding multiple industry links, etc. which can help improve your ranking. If at some point, you wish to guarantee placement and improve ranking on specific search engines, you may contract with those search engines directly, or there are numerous search optimization firms which offer these services. You decide what's necessary for your business at the time that is right for you. Offline marketing is critical to the success of your web site. We make sure we add our client's web addresses to all advertisements, literature, business cards, newsletters, forms and fax cover sheets and announce the launch of their sites through press releases, newsletters, and other marketing communications materials. We Do Not Hold You Hostage As Hosts Our business is creating effective marketing communications for client companies. We are not in the business of creating web sites for the purpose of charging you monthly hosting fees. Nor do we contract outside application service providers or search engine optimization services and mark up their fees, when through the internet today, you can easily contract them yourself. When we design your site, it is yours. Most of our sites are modular, so you can add on to it when you want, as your needs evolve. Once you approve your site we can send it up to the host of your choice. Or we can give it to you on disk, pure and simple. Because one thing for certain, your future needs will change, and the capabilities and fees offered by different internet service providers will give you more options in the future. We want you to have the flexibility you require. OTHER SERVICES AVAILABLE:
MARKHAM & ASSOCIATES ADVERTISING, INC. |
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