Markham & Associates Advertising, Inc.

advertising agency
STRATEGIC PLANNING

Just as with any other well conceived business plan, your marketing communications efforts require a strategic plan to be successful. Without a strategic plan, it is difficult, if not impossible, to measure the success of your program. Effective marketing communications planning takes into account the proper mix and integration of all the marketing vehicles at your disposal, including corporate identity, brand development, advertising and promotion, sales literature, direct marketing, P.R., web media and all other communication forms, in order to determine effective budget allocation. Each component requires a deliberate creative strategy, designed to move the consumer along a continuum from unaware to aware, accepted, preferred, convinced and ready to buy. Also needed is a media strategy which evaluates the required reach and frequency to be employed. If your company needs help in creating a controlled, proactive marketing communications plan rather than a reactive one, let our experience help guide you.

OTHER SERVICES AVAILABLE:
• ADVERTISEMENTS
• BRAND DEVELOPMENT
• BROCHURES
• CORPORATE IDENTITY
• DIRECT MARKETING
• DVD PRESENTATIONS
• MEDIA SERVICES
• OUTDOOR ADVERTISING
• PACKAGE DESIGN
• P.O.P. DISPLAYS
• POWERPOINT PRESENTATIONS
• PRESS RELATIONS
• SALES SUPPORT MATERIALS
• STRATEGIC PLANNING
• TRADE SHOW EXHIBITS
• TRAINING MATERIALS
• VIDEOS
• WEB SITES