Markham & Associates Advertising, Inc.

advertising agency
MEDIA SERVICES

Markham & Associates provides the following consultation, programs and services:

Full Service Media Programs
Comprehensive service as agency of record involving all media selection, scheduling, placement, confirmation and payment for qualified clients.

Publication Media Analysis
A study resulting in proper media selection which includes comparisons such as circulation, geographic distribution, qualified recipients, CPM and other audited information combined with an evaluation of editorial quality.

Competitive Advertising Analysis
An analysis of monthly competitor advertising activity in trade or consumer publications and approximate competitor space advertising expenditures. Also an analysis of competitor advertising strategy.

Customer Knowledge Continuums
Documenting existing customer attitudes toward a product or service in a particular market in order to develop advertising strategies to move perceptions from unaware to aware, accepted, preferred, convinced and ready to buy.

Media Reach and Frequency Analysis
An analysis to determine the necessary number of media vehicles (reach) and the number of exposures (frequency) required in each to achieve maximum advertising effectiveness.

OTHER SERVICES AVAILABLE:
• ADVERTISEMENTS
• BRAND DEVELOPMENT
• BROCHURES
• CORPORATE IDENTITY
• DIRECT MARKETING
• DVD PRESENTATIONS
• MEDIA SERVICES
• OUTDOOR ADVERTISING
• PACKAGE DESIGN
• P.O.P. DISPLAYS
• POWERPOINT PRESENTATIONS
• PRESS RELATIONS
• SALES SUPPORT MATERIALS
• STRATEGIC PLANNING
• TRADE SHOW EXHIBITS
• TRAINING MATERIALS
• VIDEOS
• WEB SITES